Shahrukhz by Danube
Danube Properties • Al Sufouh • DLD #4166
Project Summary
A clear read on positioning, demand profile, and fit.
Shahrukhz by Danube is a Shah Rukh Khan branded residential development by Danube Properties in Al Sufouh First. The project offers 917 mixed-use units combining residential living with retail components. Located in one of Dubai's most established neighborhoods near Dubai Marina and Media City, the project combines Danube's accessible pricing model with celebrity branding appeal. DLD project value is AED 350M.
Best for
• Buyers wanting Danube pricing in established Al Sufouh with unique branding appeal.
Not ideal for
• Buyers skeptical of celebrity branding value retention.
Investment Snapshot
High-signal metrics at a glance.
Price range
AED 900.0 thousand – AED 5.0 million
Expected handover
2029
Gross yield band
TBD
DLD completion
0%
Amenities
Lifestyle, fitness, family, and practical utility features.
Construction Updates (DLD)
Official progress references and latest inspection timeline.
DLD #4166 • 0% complete • ACTIVE • Last verified 2026-04-07
Source: DLD Verified • High confidence
2025-10-17 • 0% • ACTIVE
Latest from DLD official project data. For full inspection history and photos, check DLD Mashrooi (dubailand.gov.ae or Dubai REST app).
Investor Return View
Entry ticket, yield profile, and exit watch-outs.
Entry ticket: AED 900.0 thousand
Gross yield band: TBD
• Celebrity branding novelty may not sustain premium long-term
• Large unit count in established area with existing supply
End-user Demand View
Liveability indicators and commute practicality.
School access: Multiple schools in Al Sufouh and surrounding areas.
Metro access: Nearby tram and metro connections via Dubai Marina.
Lifestyle score: 8/10
• Walking distance to Knowledge Village and Media City.
• Close to Dubai Marina and JBR beaches.
Floor Plans
Inventory formats, layouts, and starting references.
Floor plan details will be added soon.
Payment Plan
Milestone-by-milestone instalment obligations.
Booking
20%
On booking
Source: Market Observed • Medium confidence
During construction
50%
Construction-linked
Source: Market Observed • Medium confidence
On handover
30%
Target 2029
Source: Market Observed • Medium confidence
Risks, Stress Test, and Alternatives
Downside signals and nearby substitutes to benchmark against.
• Celebrity branding premium sustainability uncertain.
• 0% construction at registration.
• Confirm Danube's latest payment plan terms.
• Model rental yields against existing Al Sufouh stock.
DXB Finance Verdict
Structured recommendation with timing and growth signal context.
Shah Rukh Khan branded residences by Danube in prime Al Sufouh; 917 mixed-use units with celebrity branding.
• Al Sufouh is an established, well-connected area near Dubai Marina and Media City.
• Celebrity branding creates unique marketing appeal and buyer interest.
• Danube's accessible payment plans drive strong off-plan demand.
• 917 units at AED 350M suggests attractive entry points.
Developer
6/10
Area
6/10
Market Timing
4/10
Overall score: 5/10
What does the Shah Rukh Khan branding include?
Celebrity-branded design elements and lifestyle experience. Exact features to be confirmed by developer.
Source: DXB Finance Inference • Medium confidence
Where is Al Sufouh First?
A well-established area between Dubai Marina and Knowledge Village, close to beaches and major landmarks.
Source: DXB Finance Inference • Medium confidence
Run Your Numbers Before You Buy
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Model rental returns, downside assumptions, and cashflow buffers for this project.
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